Dell.com
PROBLEM
While everyone knows about Dell computers, nearly none of our target audience knows you can buy from Dell.com, including an amazing selection of products, free shipping and price match guarantee.
IDEA
Working with well-known comedian Nick Thune, we created a 360 campaign that leaned into the fact that no one knows our site exists or what’s even on it.
CHANNELS
TV, preroll, social, banners, print, OOH
RESULTS
Dell.com witnessed its highest traffic in 5 years, with visits up 94% year over year. Revenue from Dell.com was its highest in three years.
Did you know Dell.com will Price Match Guarantee products found on other sites? Of course you didn't. That's we why worked with comedian Nick Thune to create this video. You’re welcome.
Follow comedian Nick Thune on a musical journey that highlights all of the amazing places Dell.com will ship to for free.
Since we’re pretty sure you can’t guess all of the amazing items available on Dell.com, we figured it was easier to just have comedian Nick Thune write a song and tell you.
In addition to the :15's and :30's we created for various channels, we put together a bonus social video that included funny outtakes not used in the original video.
Comedian Nick Thune was so excited about Dell.com’s Price Match Guarantee that he decided to write a song to tell viewers all about it.
How much awesome stuff does Dell.com really sell? You’ll just have to watch this video and find out for yourself.