Palo Alto Networks Presents:
Cyber Scares

CHALLENGE
National Cybersecurity Awareness Month is an important, but crowded, opportunity for all major cybersecurity firms. The challenge was to create a stand out informative series on social knowing that dozens of others in the industry will be offering similar tips and insights throughout the month.

SOLUTION
We created a dynamic, story-first social series exploring the real implications of poor cybersecurity practices. With the power of genAI, we created four unique stories under the banner of “Cyber Scares” that explored the pillars of cybersecurity, from misinformation to fraud and theft. The social-first narratives injected drama into an otherwise stale sea of cybersecurity blogs and quotes.

RESULTS

YoY engagement up at least 20% over past Cybersecurity Awareness campaigns. Style and storytelling introduced in this campaign were continued on for multiple social campaigns in the next few months.

Creative Director: Joe Furmanek
ACD: Sophie London
Designer: Maria Arana